King Athletics and ARC TV Announce Broadcasting Partnership

King Athletics and ARC TV Announce Broadcasting Partnership
The Appalachian Regional Community Television network (ARC TV) and King Athletics will begin a partnership to broadcast select Tornado athletic events for the remainder of 2012-13.

BRISTOL, Tenn. – King Athletics will be branching out with its athletic reach after announcing their new partnership with the Appalachian Regional Community Television network (ARC TV). ARC TV will begin broadcasting select Tornado athletic events on its host of local television channels serving the tri-state area.

The partnership with ARC TV will broaden King’s reach to all those served by the network. All men’s basketball home contests and 11 of 13 Lady Tornado home basketball games will be broadcasted in partnership with the network. ARC TV will also be contributing to the ongoing webcasts currently being produced with play-by-play commentary being provided by Jim Edwards, a veteran of the local airwaves for over 40 years. King Athletics and Marketing graduate assistant Daniel Coates will be providing color analysis.

ARC TV programming is shown on a variety of channels on the Shentel, Charter, BTES, and Comcast systems on tape delay. Their broadcasts reach over 800,000 viewers in hones across northeast Tennessee, southwest Virginia, and southeast Kentucky on WKPT DT3.

“We are excited about this partnership with ARC TV,” said Athletic Director David Hicks. “It will allow greater recognition and promotion of our student-athletes within the Tri-cities and surrounding areas. We have amazing student-athletes and are always eager to publicize their performances and achievements.”

Chief executive officer (CEO) of ARC TV, Ernie Benko stated, “We are proud to work in partnership with King College to broadcast this season of Tornado basketball. As a MBA graduate of King College it is an honor and privilege to work with such a fine institution and community beacon.”

ARC TV has the option to cover other select King Athletics events through the 2012-13 season. More information on those broadcasts will be provided as they arrive. Their first event will be the women’s and men’s basketball doubleheader on Wednesday, Nov. 13 against Virginia Intermont (women’s) and Tusculum College (men’s).

The mission of ARC TV is to cover regional activities in the Central Appalachian Mountains. They host and document these in a high-quality, high-caliber digital format. ARC TV’s goal is to entertain, educate and preserve the region’s mountain heritage and is proud to have been doing so for over 20 years.

ARC TV Productions provides the people and companies of Southwest Virginia, Southeast Kentucky, and Northeast Tennessee with a variety of services. These include but are not limited to: videotaping needs (events, commercials, training videos, proms, graduations, concerts, festivals, pageants, etc.), video editing, video uploading online, photography, and much more. For more information on ARC TV, their broadcast schedule, and photo galleries of their work visit or ‘like’ their Facebook page (

King Men’s Basketball is currently 1-0 after a 71-69 victory over the Virginia Union Panthers last Saturday in Richmond, Va. The defending Conference Carolinas Regular Season Champions will engage in a three-game road trip with two of their three contests being against conference opponents after they host Tusculum on Wednesday.

The Lady Tornado will open their season on Wednesday against cross-town rival Virginia Intermont College. Tipoff is set for 5 p.m.

Tornado Tame Lions, 103-79
November 20, 2012 Tornado Tame Lions, 103-79