Conference Carolinas Reveals New Brand

Conference Carolinas Reveals New Brand

HIGH POINT, N.C. – Conference Carolinas is proud to reveal its new logos as part of the ongoing evolution of the league's brand. The new marks will go into circulation on June 1, 2019, which marks the start of the Conference's new fiscal year.

"We are excited to finally reveal our new logos to everyone and hope that they bring tremendous pride to our members," stated Conference Carolinas Commissioner Dr. Alan Patterson. "Over the last three years, we have worked hard to create logos that we feel fit with our core values as a league and will lead to the athletic, academic and personal success of all Conference Carolinas student-athletes."

Rickabaugh Graphics was tasked with creating the new marks for Conference Carolinas. Rickabaugh Graphics worked closely with the Conference office, Conference Carolinas Branding Committee, and member institutions during the creative process of the new brand. During planning stages, Rickabaugh Graphics drew inspiration from Conference Carolinas' new tagline 'Champions in Body, Mind & Soul' and the league's redefined narrative.

"Rickabaugh Graphics feels extremely honored to have been part of creating the new graphic image for Conference Carolinas," said Rickabaugh Graphics Owner and Creative Director Eric Rickabaugh. "The conference has long had a strong dedication to excellence and it was important that the conference's new image match that same level of excellence. We believe that the new brand captures the history, pride and dedication that make Conference Carolinas an amazing asset to its members and their student-athletes."

Similar to previous Conference marks, the new primary logo includes the league's full name Conference Carolinas. For the first time in conference history, its brand identity will include a secondary option that replaces the full name of the conference with the acronym 'CC.' Another unique mark will include the conference's full name along with the new tagline 'Champions in Body, Mind & Soul.'

Together these marks will provide the conference and its members the versatility to strongly display the new brand in both traditional and modern ways. The new primary and secondary marks have been optimized for traditional applications such as team uniforms and signage as well as digitally on the web, in social media, and on television.

Find the new Conference Carolinas logos HERE