BRISTOL, Tenn. – King University is excited to partner with Masters Entertainment Group to stream the Tornado men's and women's basketball home games again this season. For the second straight year year, King basketball games will also be broadcast locally on BTES Power 7 or HD 207.
In addition to local BTES stations, all games will continue to be available free of charge on the King Athletics website via the Tornado Sports Network and the Conference Carolinas Digital Network through streaming platforms and devices such as Roku, Apple TV, and Fire TV.
"Our women's and men's basketball teams are consistently two of the top teams in Conference Carolinas, and this year is no exception," King director of athletics
David Hicks said. "Thanks to this partnership with Masters Entertainment Group and BTES, King fans, and basketball fans in general, can watch some of the best NCAA Division II action in the country right here in Bristol."
King began live streaming sporting events, including men's and women's basketball, in 2011 through the Tornado Sports Network. Games have been broadcast on the King Athletics website, and beginning in 2018, games became available on the Conference Carolinas Digital Network, which added the option to watch via smart TVs and streaming devices.
"Masters Entertainment Group is very pleased with the corporation we received from King University in our partnership last season," said Ted Jones Masters Entertainment Group president. "We are excited to announce that our coverage will be increasing from six to eight cameras this season. Because of the quality of basketball King plays, BTES is coming aboard as a broadcast partner."
Since 2011, King has consistently upgraded the quality of its broadcasts, including HD cameras, on-screen scoreboards, live commentary, replay, and in 2020, new LED lighting in the Student Center Complex. Over the last two years, the partnership with Masters Entertainment Group added qualities of a professional broadcast, including multiple HD cameras and enhanced replay capabilities.
For the third straight year, the City of Bristol, Tennessee will be a major partner in Masters Entertainment Group producing a top-notch broadcast of Tornado basketball.
"The City of Bristol, Tennessee is pleased to continue our partnership with King University Athletics and Masters Entertainment Group to present another season of live webcasts of men's and women's basketball home court competition," said Jon Luttrell, director of community relations for the City. "Our student-athletes are a tremendous source of pride for the Bristol community, and with this partnership, their families, friends and King alumni are able to cheer them on from around the globe. We wish the King Tornado the best of luck as they take the court this season."
"We are committed to providing a professional broadcast to all Tornado fans, and have prioritized providing these broadcasts at no charge to our viewers," Hicks finished. "The support of our corporate partners and all Tornado Athletic Club members make this possible."
"On behalf of the Tornado Sports Network, I look forward to another year of providing commentary for King Basketball," said Kris Mangrum of the Tornado Sports Network. "I'm thankful for this partnership that produces a top-tier broadcast that our community and fans can be proud of. Be sure to tune in for more great Tornado Basketball this season!"
Watch the Tornado Saturday, and all season on the Tornado Sports Network, Conference Carolinas Digital Network and BTES Power 7 or HD 207.
