Amber Morrell Named Head Cheer Coach

Amber Morrell Named Head Cheer Coach

BRISTOL, Tenn. – King College Athletics announces the return of one of its own with the hiring of Amber Morrell as its new, full-time head cheer coach, effective immediately. Morrell returns to her alma mater after serving as head cheer coach at Newberry College last year. The position of cheer coach was elevated from a part-time to full-time position, prompting the search.

Amber Morrell '08 brings a combined 15 years of cheer experience and began excelling during her days as a member of the Cheer team at King. Most recently, she served as head cheer coach at Newberry College (SC) where she began in July 2011. There Morrell choreographed competition routines for CANAM and CCA National events while producing multiple fundraising activities for the team. In addition to competing at a national level, her squad performed at all Newberry football and basketball games. She also produced promotional video and photos for the Wolves Cheerleading website.

Morrell has served as a cheerleading coach with a variety of organizations in the youth and collegiate levels while earned multiple distinguished honors. This year, she was named among the Top-25 Coaches in America by the Christian Cheerleaders of America (CCA) after a trio of spectacular finishes in competition. Morrell led her team to a First Runner-up honor at the CANAM Nationals, a National Championship in the All-Girl CCA Nationals, and was crowned Grand Champion as the best overall college team at the 2012 CCA Nationals. Her squad was also selected to be featured in the October/November 2011 edition of The Cheerleader Magazine in which the team was highlighted in a two-page spread and senior captain Mallory Tomes was spotlighted among cheerers from NCAA Division I schools North Carolina State University, Louisiana State University, and Mississippi State University.

Amber Morrell
Head Cheer Coach 

Morrell is the founder and creator of Tumbling Cheer at Celebration Church, an organization educating youth interested in cheerleading, in 2009. The group currently services 45 members and has grown considerably in just its third year of existence. 

From 2005 to 2008, Morrell was an instructor for the Universal Cheerleaders Association where she was a part of over 52 camps that hosted over 1,000 cheerleaders. At that time, she also began serving as a Spirit Event Coordinator judge which she remains active in.

Prior to her time at Newberry, Morrell worked as an Undergraduate Admissions Representative and Student Support Specialist at King College for one year, beginning in July 2010.

"I am thrilled to have Amber as our full time cheerleading coach," said athletic director David Hicks. "The elevation of this position to full time status, along with Amber's extensive experience, record of success, and familiarity with King will be a tremendous benefit for our student athletes and King Athletics."

She began her time at King as a student in 2004 where studied Sport Management and was a member and coach of the cheer team. Morrell was a part of the College's first cheer team, established in 2004, and captained the squad for three years. Following her graduation, she served as assistant coach to the Lady Tornado in 2008 and was a major contributor in readying the team for their first official competition in which they placed second overall.

"I have developed great sentimental meaning for this program at King," said Morrell. "Coaching goes beyond teaching skills and it's my passion to mentor these young athletes and help them be able to change lives themselves. I want to set them up for success on and off the mat. I was called to coaching at 19 years old and God gave me that vision while standing on the track in the King Student Center, so returning to my Alma Mater is very exciting and I am just honored to be a part of it.

Morrell '08 holds a Bachelor of Business in sport management with a minor in coaching from King College. She recently completed her master's degree in coaching education from Ohio University in Athens, Ohio. She is a Bluff City, Tenn. native where she attending Sullivan East High School (Bristol, Tenn.).

"I plan to grow this program into a nationally-recognized team, enter more competitions, be involved in the community and institution, take mission trips, and more importantly establish a faith-based team," continued Morrell. "I have a vision for this program to consist of coed, all-girl, mascot and competitive teams that become the face of the college in many ways, support all intercollegiate teams and are heavily involved in campus activities and events. I am excited to be a part of taking this program to the next level!"

Morrell will begin her duties at King on June 1.